SECA 8

 Provide an assessment of your company's current differentiation (or product quality) strategy.

Kaiser Permenante has developed an excellent health promotion concentration as its product quality strategy.  Health promotion as a strategy can be applied to improve the health gain of different organizational structures and processes that determine healthcare services and thus improve the outcome of the services. This also includes improvement of the hospital setting as material and social framework in which services are provided- and thus improve health impact.  This health promotion maintains and improves health, be it by protection or development of positive health.

    * Why has the company adopted this particular strategy?

My organization has adopted this particular strategy for cost containment and to improve satisfaction of stakeholders.  This quality strategy is especially relevant because health outcome and impact have a direct relationship to the primary task of the organization, but it can be used for other organizations as well.

    * What is the impact of the strategy on profitability (or organizational sustainability)?

The strategy has greatly improved the profitability of the organization.  This health promotion strategy has reduced the prolonged length of hospital stay of patients.  This has allowed the hospital to reduce costs and improve the profitability of stakeholders.